Xbox manager's claim of AI use in game development sparks debate

Xbox strategy manager Brandon Stirrup claimed on X that Xbox is already using AI to develop games and that studios denying it are merely pretending, then deactivated his account shortly after. His posts reignited debate over generative AI in gaming. Xbox has not officially stated its position, while studios such as Capcom, Square Enix, Sega and Activision have used AI or pledged to.