Reddit will soon require users to log in, CEO Steve Huffman confirms

Reddit is moving to a logged-in-only experience, CEO Steve Huffman told shareholders, citing better ad targeting, higher engagement and protection of its data. Tests begin in select non-US markets this quarter. The shift comes as search referral traffic fell sharply, with weekly referrals down over 1 million in October. Reddit posted Q3 revenue of $895 million, up 53%.