Samantha's perfume brand Secret Alchemist crosses ₹120 crore revenue

Secret Alchemist, the perfume brand co-founded by actor Samantha Ruth Prabhu with Ankita Thadani and Akash Valia, has crossed ₹120 crore in revenue after growing eightfold in eight months. Samantha said her myositis diagnosis made her rethink her identity and priorities, shaping her business decisions. The milestone follows her pregnancy announcement and the success of Maa Inti Bangaaram.