Indian homebuyers now want paints that last, not just look good

Indian consumers have grown choosier about paints over two decades, with computerised tinting, textures and designer finishes making colour highly personal. Industry experts say the next shift is towards performance: colour retention, washability, moisture behaviour, VOC levels, fire performance and repainting intervals are becoming measurable factors, with silicate mineral paints and multifunctional coatings gaining ground.