Reddit to require logins for most content as Google AI cuts traffic

Reddit CEO Steve Huffman plans to require sign-ins for most content to deter data scraping, blaming Google's AI search for falling referral traffic. Reddit shares fell 18% in extended trading after he warned daily visitors could drop by a low double-digit percentage from about 130 million. US daily users fell 2% to 50.7 million, the first decline since its 2024 listing.