Miele targets up to 22% annual growth in India, to double dealer network

German premium appliance maker Miele aims for annual growth of up to 22% in India over five years, after growing 20% since 2020. It plans to expand from 14 to 30 cities and double its dealer network to over 200. Country Manager Sunil Punia said post-Covid buyers increasingly prioritise quality, and the premium appliance market could become a ₹2,500-crore category.