NMC bars "guaranteed cure" claims in new medical advertising rules

The National Medical Commission's October 6 guidelines on advertising by doctors and hospitals bar claims such as "guaranteed cures", "100% success" or being the "best". Covering hoardings, social media and AI, they allow factual details of services, charges, accreditation and credentials. Critics say the rules treat commercialisation itself as a problem without separating legitimate promotion from deception.