India targets homegrown smartphone brand by 2028, faces tough rivals

IT Minister Ashwini Vaishnaw has set a goal for India to have its own locally designed and manufactured mobile phone brand by October 23, 2028. Turning that ambition into commercial success will be hard: Chinese manufacturers hold nearly 70% of India's smartphone market, while Apple dominates the premium segment. Experts say Indian brands must move beyond price wars and contract assembly.