Britannia fined ₹1 lakh over '100% whole wheat' bread ad

The Central Consumer Protection Authority fined Britannia Industries ₹1 lakh for advertising '100% whole wheat bread' when the product's declared wheat content is only 62%. The October 22 order, under Chief Commissioner Nidhi Khare, told the company to pull the ad from all media, including social media, and file a compliance report within 15 days. Britannia accepted the 62% figure.