IKEA's Rs 760 steel thali sparks Harsh Goenka's 'belan' joke

Industrialist Harsh Goenka mocked the trend of rebranding everyday Indian items as premium lifestyle products after US influencer Amanda Monsen showcased IKEA's stainless-steel plates as 'chic chrome plates'. Noting the plate's reported Rs 760 price, after Kolhapuri chappals and dupattas, he joked a belan might next sell as an 'Aerodynamic Dough-Flattening Wand' for Rs 4,500.