India's smartphone shipments fall 20% to a decade low in Q3

India's smartphone shipments fell 20% year-on-year in July-September 2026 to a ten-year low, Counterpoint Research said, as high memory prices pushed phone costs up and softened demand. Sub-₹20,000 shipments dropped 47%. Samsung regained the top spot after nine quarters with a 17% share, followed by Vivo at 16% and Oppo at 12%.